Greg Field

Greg Field is currently the Vice President and General Manager at IQVIA, a prominent company in the healthcare data and analytics sector. He has a significant background in healthcare marketing and analytics, having co-founded Lasso, an innovative omnichannel platform for healthcare marketing and analytics, which became part of IQVIA following a strategic partnership in 2022.12

Professional Background

• Lasso Co-Founder: Greg Field co-founded Lasso in 2019, where he played a crucial role in developing its technology and expanding the company by 860% during his tenure. His leadership included navigating challenges such as relocating staff during the Ukraine invasion.12
• Recognition: He was named to the MM+M's 40 Under 40 list in 2022, highlighting his contributions to healthcare communications and marketing innovation.23

Current Role at IQVIA

As VP & GM at IQVIA, Field is involved in leveraging data and analytics to enhance healthcare marketing strategies. His focus includes improving user privacy and consent frameworks within digital marketing practices, particularly as the industry shifts towards more privacy-conscious approaches.12

Education

Greg Field is an alumnus of Princeton University, which adds to his profile as a knowledgeable leader in his field.45

In summary, Greg Field is a key figure at IQVIA, recognized for his innovative approach to healthcare marketing and his commitment to enhancing industry standards through technology and strategic partnerships.