Greg Crabtree

Greg Crabtree is a partner at Carr, Riggs & Ingram, a top 25 accounting and advisory firm.34 He is a speaker, author, entrepreneur, and financial expert with 46 years of experience.4 Crabtree specializes in working with privately-held businesses on cash flow planning, business consultations, strategic planning facilitation, success planning, and transaction advisory services.4

Crabtree is the author of two books: "Simple Numbers, Straight Talk, Big Profits" and "Simple Numbers 2.0: Rules for Smart Scaling".34 He has also contributed to Verne Harnish's book "Scaling Up".4 His expertise lies in simplifying financial reporting and empowering entrepreneurs to take ownership of their finances.12

Throughout his career, Crabtree has:

1. Developed Crabtree, Rowe & Berger, PC, a CPA firm focused on entrepreneurs' needs2
2. Pioneered metrics for driving business profitability and measuring labor efficiency2
3. Been a member of the Entrepreneurs' Organization (EO) since 20012
4. Served as a Global Board Member for EO and Member Chair for EO@Wharton Executive Education program4

Crabtree is known for his ability to make accounting and cash-flow management clear and easy to understand for business owners.23 He advocates for entrepreneurs to view their businesses as investments and aims to help them achieve a minimum return of 50% on invested capital.2