Greg Barnard

Greg Barnard is a senior executive in the media and entertainment industry, currently serving as Director of Content Acquisitions, Strategy, and Data Insights at VIZIO.1 Here are some key details about his professional background:

Current Role at VIZIO

Greg has been with VIZIO since September 2020, where he:

• Leads content strategy for VIZIO's owned and operated content service, WatchFree+ (WF+)
• Develops short and long-term content investment strategies
• Heads a team responsible for analyzing and negotiating content, service, and tech agreements
• Serves as the operational lead for WF+, which has grown into a 9-figure business
• Provides executive-level counsel on new business launches and content acquisition budget allocation

Previous Experience

Before joining VIZIO, Greg held several notable positions:

• Sr. Manager, Content Acquisitions and Corporate Development at Roku Inc. (2018-2020)
• Director, Content Acquisitions at ION Media Networks (2013-2018)
• Finance Manager and Corporate Development Analyst at Showtime Networks (2011-2013)
• Analyst at CIT (2007-2008)

Education

Greg holds a B.A. in Economics and Business Administration from New York University, which he completed between 2004 and 2007.1

Skills and Expertise

Throughout his career, Greg has demonstrated expertise in:

• Content strategy and acquisition
• Financial modeling and analysis
• Strategic planning and business development
• Data-driven decision making
• Negotiating and executing content deals
• Managing large budgets and P&Ls

Greg's professional journey showcases a consistent growth in the media and content acquisition space, with a focus on leveraging data insights to drive business strategies and content decisions.1