Grayson White, Founder & Director at Cherry

Grayson White is the founder and director of Cherry, a leading trading card company based in Melbourne, Australia. Here are some key facts about him:

• Born in Tasmania, he grew up in the small town of Molesworth surrounded by thoroughbred racehorses.1

• Moved to Melbourne in his late 20s during the Global Financial Crisis and started building websites in a basement.1

• Founded Cherry in 2009 with his wife Renee, which has grown to become Australia's biggest trading card website.1

• Cherry provides trading card collectors worldwide with daily insights, live unboxings, and genuine products from major brands like Panini, Pokémon, Yu-Gi-Oh!, and Magic.1

• In 2014, White nearly walked away from the business after a tough year of product releases and an uninspiring National Sports Card Convention in the US.2 However, he persevered and Cherry has since become a hobby powerhouse.

• Cherry was named the 2022 International Card Shop of the Year by Beckett.1

• White is considered one of the most respected voices in the hobby, with Cherry's nearly 25,000 Instagram followers enjoying his videos chatting about cards.2

• Prior to Cherry, White had various roles including Business Manager at Flowerdale Farm, Owner & Creative Director at Grey Sun Design, and Racing Steward for the Tasmanian government.1

So in summary, Grayson White is the driving force behind Cherry's success in bringing the excitement of collecting trading cards to a global audience through innovative digital and traditional retail channels.12