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Grant Di Mille
President/Founder @ Sweeter | We don't build brands, we build excitement around brands. We drive brand messaging to consumers through multi-sensory experiential activations directly with brands or through their agencies.
Grant Di Mille is the President and Founder of Sweeter, an experiential marketing event and production agency based in New York City.13 He has held this position since 2008, accumulating over 16 years of experience in the industry.1
Professional Background
Grant's career in the marketing and events industry extends beyond his current role at Sweeter. Prior to founding his own company, he worked as a Senior Account Executive at Dynagraph.1
Company Overview
Sweeter, under Grant's leadership, specializes in creating excitement around brands through multi-sensory experiential marketing.2 The company's approach focuses on driving brand messaging to consumers in innovative and engaging ways.2
Expertise and Philosophy
Grant's professional philosophy emphasizes the importance of creating memorable brand experiences. He believes in going beyond traditional brand-building strategies, stating, "We don't build brands, we build excitement around brands".2
Team and Company Structure
Sweeter is a relatively small but dynamic organization. The company employs approximately 2 employees, with Grant Di Mille at the helm as President and Founder.4 Key team members include:
- Kim Healing: VP - Director of Events & Production
- Alina Bilous: Art Director5
Grant's leadership extends to overseeing various aspects of the business, including client relationships, strategic planning, and innovative event concepts.
