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    Graham Lipsman

    eCommerce Audits & Optimization | Founder @ Flourish Commerce

    Graham Lipsman is an entrepreneur and technology professional based in Santa Barbara, California.3 He is the co-founder and CEO of Flourish Commerce, a company that provides eCommerce brands with website optimization services through actionable design audits.15

    Professional Background

    Lipsman has been building websites and applications since his middle school years, demonstrating a long-standing passion for technology and web development.4 His expertise spans various areas, including:

    • Web Design
    • Shopify
    • Web Development
    • eCommerce optimization

    Career Highlights

    BranchLabs:: Prior to founding Flourish Commerce, Lipsman co-founded BranchLabs in 2013, an eCommerce consulting company. He grew the team to about a dozen people, working with clients across various industries to design and develop eCommerce sites.2

    Flourish Commerce:: This is Lipsman's most recent venture, launched in 2024. The company focuses on providing conversion rate optimization services for eCommerce businesses, offering research-backed site audits at affordable prices.25

    Other Notable Projects

    Throughout his career, Lipsman has been involved in several impactful projects:

    • Txt Muse (2023): AI-powered writing software
    • Wikiprint (2023): A project to improve the printability of Wikipedia articles
    • Simple Certs (2022): Software for managing compliance paperwork
    • Indelible (2022): A journaling product
    • Caption Generator (2010): A web app for creating and publishing video memes2

    Philosophy and Approach

    Lipsman describes himself as an entrepreneur with an appreciation for:

    • Crisp abstractions
    • Fluid products
    • Performant teams

    He specializes in designing and developing well-performing, brand-friendly eCommerce sites for consumer companies.12

    Graham Lipsman's LinkedIn username is graham-lipsman-4408a622, as mentioned in the query.

    Related Questions

    What inspired Graham Lipsman to start Flourish Commerce?
    How did Graham's background in animations and games influence his approach to web design?
    What are some notable projects Graham has worked on besides Flourish Commerce?
    How does Flourish Commerce's conversion rate optimization work?
    What makes Graham's design audits unique compared to others in the industry?