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Graham Lipsman
eCommerce Audits & Optimization | Founder @ Flourish Commerce
Graham Lipsman is an entrepreneur and technology professional based in Santa Barbara, California.3 He is the co-founder and CEO of Flourish Commerce, a company that provides eCommerce brands with website optimization services through actionable design audits.15
Professional Background
Lipsman has been building websites and applications since his middle school years, demonstrating a long-standing passion for technology and web development.4 His expertise spans various areas, including:
- Web Design
- Shopify
- Web Development
- eCommerce optimization
Career Highlights
BranchLabs:: Prior to founding Flourish Commerce, Lipsman co-founded BranchLabs in 2013, an eCommerce consulting company. He grew the team to about a dozen people, working with clients across various industries to design and develop eCommerce sites.2
Flourish Commerce:: This is Lipsman's most recent venture, launched in 2024. The company focuses on providing conversion rate optimization services for eCommerce businesses, offering research-backed site audits at affordable prices.25
Other Notable Projects
Throughout his career, Lipsman has been involved in several impactful projects:
- Txt Muse (2023): AI-powered writing software
- Wikiprint (2023): A project to improve the printability of Wikipedia articles
- Simple Certs (2022): Software for managing compliance paperwork
- Indelible (2022): A journaling product
- Caption Generator (2010): A web app for creating and publishing video memes2
Philosophy and Approach
Lipsman describes himself as an entrepreneur with an appreciation for:
- Crisp abstractions
- Fluid products
- Performant teams
He specializes in designing and developing well-performing, brand-friendly eCommerce sites for consumer companies.12
Graham Lipsman's LinkedIn username is graham-lipsman-4408a622, as mentioned in the query.