Graham Drew

Graham Drew is the Chief Creative Officer at Grey Group, specifically leading the Malaysia and Singapore offices. He has an extensive background in creative direction and advertising.

Professional Background:

• Chief Creative Officer at Grey Malaysia and Singapore since 201456
• Specializes in creative direction, copywriting, and global creative strategy3
• Has led pitch wins for major clients including P&G, Tesco, Pantene, SEA Games, and Carlsberg4

Notable Achievements:

• Created award-winning campaigns, including the WWF "Your Plastic Diet" campaign that highlighted how humans consume a credit card's worth of plastic weekly1
• Helped create gold-winning work at prestigious awards like Cannes Lions and D&AD5
• Served as a judge for the Effie Awards and The One Club for Creativity24

Professional Philosophy: Drew believes that great marketing should feel like it's solving something, not like traditional marketing. He describes creativity as "unlocking the door" and effectiveness as making people want to walk through it.2

His work is characterized by finding powerful, universally understandable insights that can create meaningful action across different cultures.1