Graeme McLaughlin

Graeme McLaughlin is the founder of Buying Triggers, a service that helps businesses accelerate growth by conducting customer interviews to unveil the reasons behind customer decisions. This process involves identifying purchase triggers, desired outcomes, reasons for choosing one company over another, and potential barriers to purchase. By delving into customer insights, Buying Triggers assists marketing teams in understanding their buyers better. Graeme has collaborated with reputable companies like Hootsuite, Explainify, Smartsheet, and Vega, and conducted interviews with customers from Walmart, Ikea, Rich Context, and Xenial. Testimonials commend Buying Triggers for enhancing sales narratives, boosting conversion rates, and refining brand positioning. Graeme emphasizes the importance of customer engagement for business success, leveraging his expertise in conversion rate optimization and data analysis.

Graeme McLaughlin has an extensive background in marketing and strategy. He studied Marketing at Napier University and has held key positions in various organizations. His career includes roles such as Head Of Marketing at EVELO Electric Bicycles, Ecommerce Conversion Research & Optimization at Optamo, Head Of Strategy at Explainify, Ecommerce Operations Manager at MEC™, Digital Strategist at iamota, Internet Marketing Manager at Veratta, SEO Manager at Mediative, Search Marketing Strategist at Mediative (Enquiro), Digital Marketing Asst. Manager at British Columbia Automobile Association, and Affiliate Manager at Simply Marketing. Graeme has spoken at renowned conferences such as Search Marketing Expo (SMX), Search Engine Strategies, eMetrics, and the Direct Marketing Association, showcasing his expertise in the industry.