Grace Clarke

Building GraceAI. Fractional CMO working with brands in health, wellness, and style.

Grace Clarke is a seasoned omnichannel marketing consultant with a rich background in the industry, having worked with reputable clients such as Graza, Curology, Target, Jones Road Beauty, and Haven's Kitchen. With a customer-centric approach, Grace focuses on developing strategies that prioritize user value and engagement over traditional company messaging.

Her expertise includes building influencer programs, implementing partnership strategies, enhancing referrals and repeat purchases through brand-owned storytelling and user-generated content, as well as optimizing marketing operations to improve key metrics effectively. Grace collaborates closely with entrepreneurs and their teams to translate customer insights into actionable programs, partnerships, and retention initiatives.

Grace Clarke holds a Bachelor's degree in Journalism from the University of Missouri-Columbia. She has a diverse professional background, having held positions such as Co-Founder at Founders' Weekend, Marketing and Growth Consultant at Grace Clarke Consulting, Board Member at WNYC Radio, Product Marketing Consultant at Rex, Omnichannel Marketing Consultant at Jones Road Beauty, Head of Marketing at Graza, and various other roles spanning content creation, marketing, and editorial functions.

Throughout her career, Grace has demonstrated a talent for connecting with audiences through compelling storytelling and strategic marketing approaches, making her a valuable asset in the ever-evolving landscape of omnichannel marketing.

Highlights

Dec 16 · twitter

I wanted to say something about upsells because they tend to be overlooked as a revenue driver.

(And this sounds like AI wrote it, but I (a human) did, I'm just caffeinated and convicted.)

There are only 3 ways to grow a business:

Sell different things.
Sell to different people.
Sell more things to the same people.

In my experience, the last one is the easiest to turn on and see traction from fastest. It's not the best or only, but it's important, and easy to do.

Stop thinking you need to invent new products. You can make something digital, aka terrific margins. (It's example #4 in my video)
Trial and error is the ONLY way to win. You don’t need more information. You need implementation. Add an upsell, see what happens. Bias for action >>>>>
The only strategic skill you need is to know you should try this. There are tools that will do all this for you, plug into your store, suggest bundles, upsells, segment your shoppers. (@RechargePayment is where you should start.)

I DO have something that might be practically helpful, and it's a "cart upsell audit," a worksheet I do with clients, to figure out what will make us the most money. Happy to share.

Happy Q5!

@getgraza , @EmilyFerber, @patchology, @orenmeetsworld, @WSJ's @alyrose, @willactf, @shilpanbhagat, @athena_club