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    Gonzalo Aguado

    Owner at Expansión-Estrategia, Consultancy in Retail

    Gonzalo Aguado is a seasoned professional with over 20 years of experience in consulting and strategic retail expansion, specializing in real estate market analysis in the Iberian Peninsula.

    His expertise includes demographic and property analysis, feasibility studies, valuation, development appraisal, property market research, and urban economic studies.

    Adept at driving relations with Corporate Departments to align retail activities, he ensures maximum sales and targets are met while adhering to corporate and local policies in Spain.

    Gonzalo Aguado has a strong track record of reporting to the Board of Directors, defining commercial strategies, leading retail channels, and executing policies, marketing plans, and retail development.

    He has successfully led and developed external business in the Iberia region, managing teams, fostering growth, maintaining tenant relationships, and expanding new business ventures.

    With a background in economics and a passion for retail, Gonzalo Aguado has played key roles in lease negotiations, store openings, and defining new locations for retail store concepts.

    His educational background includes degrees in Heraldry, Genealogy, Nobility, and Economics from reputable institutions like Centro Superior de Investigaciones Científicas and Universidad de Alcalá.

    Gonzalo Aguado has also been actively involved in various organizations such as HIP - Hospitality Innovation Planet and has served in key roles in companies like Expansión y Estrategia MAD, GALERÍA CANALEJAS, Clínicas DENTIX, Grupo A. Marrero, El Corte Ingles, Grupo Vips, and LaSBA. Consultoría Inmobiliaria Comercial.

    His diverse experience ranges from managing leasing areas and real estate development to consulting on expansion management, showcasing his versatility in the retail and real estate sectors.