Gog Boonswang is a Harvard Business School graduate and former high-net-worth client advisor at Goldman Sachs, Morgan Stanley, and Summit Rock Advisors. He went on to found JJA in 2014, a high-net-worth relationship consulting firm that aims to bring in and retain wealthy clients for its partners. Boonswang's experience working with sophisticated data scientists helps him identify the most accurate data points to attract high-net-worth clients. Prior to his financial career, Boonswang received an AB in Psychology and Behavioral Finance from Princeton University and played tennis professionally after college.