Gloria Morey is an experienced professional specialized in internationalization, marketing strategy and digital marketing. With more than 13 years of experience in the TIC sector, she has worked with a variety of companies ranging from multinational corporations to startups. Her expertise includes developing and integrating offline and digital internationalization strategies, launching new products, optimizing complex business processes and both ABM and ecommerce sales. Some of the sectors in which she has worked include software development, big data, artificial intelligence, blockchain, robotics, engineering, IoT and smart cities.

Gloria has studied business at Icex - Ceco and completed a Master of Business Administration in Business Administration at Ie Law School. She has also studied at Towson State University in Maryland.

She is a founding consulting partner at Marketing Alliance S.L and has worked for the company as a consultant specializing in internationalization and digital marketing strategies. She is certified by the ICEX Next program as well as the E.O.I in strategy, planning, marketing, commercialization, and globalization.

Gloria's expertise extends from Spain to the United States, Europe and LATAM.