Glenn Lovett

Glenn Lovett is the Global Managing Director at Dentsu Sports Analytics, a division launched by Dentsu to enhance data-driven insights in the sports and entertainment sectors. He has been with Dentsu since December 2021, initially serving as a strategic and commercial advisor before assuming his current role in January 2023.13

Career Background

• Previous Roles: Before joining Dentsu, Lovett was the CEO of Nielsen Sports and held leadership positions at Repucom, a sports media and commercial data provider that was acquired by Nielsen in 2016. He also worked as a strategic advisor at various firms, including LIGR Live and PickStar, and has experience in media and fitness sectors with companies like Storyful and CrossFit.24
• Education and Early Career: Lovett has a background in sports management, having previously played professional Australian Rules Football for the Melbourne Demons. He has also held strategic roles at Booz Allen Hamilton and Nike Australia.34

Dentsu Sports Analytics

Under Lovett's leadership, Dentsu Sports Analytics aims to integrate the research and analytics capabilities of multiple Dentsu-owned agencies to provide comprehensive data solutions for clients. The division is designed to operate globally with offices across North America, Europe, the Middle East, Africa, and Asia-Pacific, offering services such as custom consumer research, audience data analysis, and sponsorship valuation.123

Lovett emphasizes the necessity of leveraging data to keep pace with the rapidly evolving sports industry, stating that the new division will help brands better understand fan engagement and maximize their sponsorship investments.13