Glen Gullickson

Glen Gullickson is an Associate Partner at McKinsey & Company, a prominent global management consulting firm.14 He is based in New York City and specializes in providing insights on marketing and advertising strategies, particularly in the context of economic changes and consumer behavior shifts.15

Professional Background

Gullickson has demonstrated expertise in several areas:

1. Digital Marketing: He has shared insights on the evolution of digital marketing trends, especially during economic downturns.1

2. Consumer Packaged Goods (CPG): Gullickson has contributed to discussions about advertising strategies for CPG companies in changing market conditions.2

3. Media Trends: He has commented on shifts in media consumption habits and their impact on advertising, particularly the growth of connected TV (CTV) and streaming platforms.1

Industry Insights

Gullickson is known for providing valuable perspectives on:

• The impact of recessions on marketing strategies
• The acceleration of digital trends during economic downturns
• The importance of performance-driven marketing in uncertain times
• The rise of retail media networks and their influence on search-based marketing1

Professional Network

On LinkedIn, Glen Gullickson's profile can be found under the username glen-gullickson-089379143. His LinkedIn profile indicates that he has over 500 connections, suggesting a robust professional network in his field.3

Personal Details

While specific personal information is limited, public records suggest that Glen T. Gullickson:

• Is approximately 39 years old (born around March 3, 1985)
• Resides in New York City
• May have relatives named Grant O Gullickson, Kate Ann Gullickson, Eleanora Rose Gullickson, and Ivy Gullickson67

Glen Gullickson's role at McKinsey & Company and his insights into marketing trends, especially during economic shifts, position him as a notable figure in the consulting and marketing strategy space.