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Gladys Guajardo
FREQUENTIA Agencia de Mercadotecnia
Gladys Guajardo is a seasoned professional with over 20 years of experience in administration, commercial operations, strategic planning, and organization of trade shows at both national and international levels. Currently serving as the Director of Operations at Frequentia, she oversees the performance of creative, executive, and operational departments, ensuring the optimal execution and correct implementation of marketing strategies. Gladys began her career in corporate settings and later transitioned into marketing-related roles, specializing in tools for digital communication and expanding her expertise in new business development in Monterrey and Miami.