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Gizem Erbas
Hair Care Category Marketing Manager
Gizem Erbas is an agile and versatile marketer with over 10 years of Marketing and Sales experience across various fields of FMCG, including Beauty & Personal Care, Ice Cream, and Home Care categories, specializing in NAMET-RUB markets such as Israel, Turkey, Russia, and the Middle East.
Gizem Erbas is a culture and change champion who fosters team growth mindset and a passion for winning while having fun. With a strategic mindset, strong bias for action, and exceptional interpersonal and communication skills, she consistently delivers strong results in fast-changing business environments.
Gizem Erbas's educational background includes studying Lise at TED Ankara College, a Master of Science in Business Management from The University of Salford, and a Bachelor of Science in Industrial Engineering from Bilkent Üniversitesi.
In her professional journey, Gizem Erbas has held key roles at Unilever, starting as a Field Executive and elevating to positions such as Global Marketing Manager for Elidor/Sunsilk, Marketing Manager for various brands like Elidor, Clear, and Toni&Guy, as well as Brand Manager for Magnum, MAX, Cif, Sunlight, Cornetto, and Heartbrand within the NAMET RUB markets.
Throughout her career, Gizem Erbas has excelled in roles such as Shopper Marketing Assistant Manager and Senior Assistant Brand Building Manager, showcasing her expertise in brand development, customer development, and project execution.