Giuseppe Mayer

Giuseppe Mayer is a seasoned digital innovation expert and entrepreneur with over 25 years of experience in the digital industry.1 He is currently the Principal and BeWow CEO at Be, a holding group comprising four companies that offer services and solutions for impactful creative experiences.1

Professional Background

Giuseppe Mayer holds several key positions:

• Founder of Antifragile, a digital consulting lab focusing on AI, fin-tech, and digital wellbeing1
• Partner & Advisor at Snowit, an innovative online platform for mountain services1
• Board Member for multiple companies, including Crispy Bacon, Synapsy Company, IQUII, and DOOM Entertainment1
• Project Lead at WOLF Hungry For Life1
• Co-founder of Crafted, a European Digital Production Hub1

Expertise and Focus

Mayer is known for:

• Helping businesses shape their future through innovation and creativity1
• Training and coaching executives on digital transformation topics1
• Investing in startups with disruptive potential1
• Advocating for digital innovation and people development1

Previous Roles

Prior to his current positions, Mayer has held several notable roles:

• Chief Innovation Officer at Armando Testa (2017-2020)1
• Chief Innovation Officer & Business Director Media at GreyUnited (2016-2017)1
• General Manager at Ambito5 | Saatchi & Saatchi Network (2012-2015)1

Giuseppe Mayer is based in Milan, Lombardy, Italy, and has a strong presence in the Italian digital and innovation landscape.1