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Giuliano Giorgetti
Business development | Commercial Strategy | Media | Digital Sponsorship | Digital Content | Innovation | @FIFA
Giuliano Giorgetti is a creative thinker with a passion for media and digital marketing. With a strong interest in the rights market and the evolution of content consumption, he specializes in attracting non-linear audiences. With a CRM background, he has experience in e-commerce setup and membership schemes.
Giorgetti has a hybrid profile and has had a rare growth trajectory that has allowed him to learn by doing. Previously, he focused on helping brands manage their media channels ranging from websites to social media and ensuring their presence on outlets such as television, OTT, and mobile devices.
He is particularly proud of his numerous appearances at sports events, including the Sport Pro OTT Awards, Soccerex in Brazil and Manchester, the Intersports Hall in Brazil, and the AC Milan Digital Seminar, among others. He currently serves as the Head of Content at FIFA.
Giorgetti completed his Masters in Management at Sda Bocconi and also studied Economics, Business Economics at Liuc - Università Cattaneo and Management Engineering at Liuc - Università Cattaneo. He attended the London Business School for Economics studies.