Giulia Greco

Giulia Greco is the Head of Localization at Shopify, a prominent international e-commerce platform serving 4.4 million websites globally.1 With over 10 years of experience in the localization industry, Giulia leads a department responsible for enabling Shopify's expansion and growth in non-English-speaking markets.2

Career and Role at Shopify

Giulia's role at Shopify involves overseeing the localization efforts for the platform, which is currently available in 22 languages.1 She has been instrumental in centralizing Shopify's localization efforts, working to combine previously fragmented teams into a more cohesive unit.15

Localization Approach

Under Giulia's leadership, Shopify's localization strategy focuses on:

1. Centralization: Combining different localization teams to improve efficiency and clarity for internal stakeholders.1
2. Market-specific support: Prioritizing markets where they can provide dedicated in-market content marketers or linguists.1
3. Community engagement: Utilizing local communities to create traffic and engagement, similar to strategies employed by other tech companies like Canva.1

Challenges and Strengths

Giulia has highlighted some of Shopify's localization challenges and strengths:

• Challenges: Managing long-tail languages without on-ground support and navigating complex markets like Brazil.1
• Strengths: Company-wide support for localization efforts and the ability to create strong local communities.1

Giulia Greco is a respected figure in the localization industry, often sharing her insights through interviews, articles, and panel discussions.346 Her LinkedIn username is indeed giuliagreco, as mentioned in the query.24