Gisele Feth

Gisele Feth: Founder of CultureCode, Passionate Leader Driving Positive Change

Gisele Feth is the founder of CultureCode, a company that helps businesses turn their objectives into unique cultural codes to enchant clients and boost growth.1 As a passionate leader, she is dedicated to enhancing well-being and making lasting impacts through her experience and knowledge.3

Extensive Experience in Marketing and Cultural Transformation

Gisele has led marketing areas for technology companies that grew exponentially, realizing that people's passion was the engine that substantially drove the growth of people and companies.1 She was responsible for Employer Branding initiatives at Adyen and led the global cultural transformation at Hiperstream.1

Expertise in Brand Strategy and Employer Branding

Gisele sees brand strategy as a power that drives innovation, creates authenticity, and inspires human connections.1 She is a specialist in Brand and Employer Branding, a Lego® Serious Play® facilitator, and a teacher at IED.1

Entrepreneurial Spirit and Curiosity

As an entrepreneur, Gisele organized a parallel session during TNW (The Next Web) conference, driven by her curiosity and audacity.24 She is interested in exploring new business opportunities and supporting leaders to strategically build customer-centric cultures for business growth.45

Connecting Tech, Data, and Human Science

Gisele integrates tech, data, and human science to boost human potential at work.1 She breaks the barriers between HR and Marketing, helping companies activate their employer branding manifestation in an authentic and cohesive way to attract and retain talent.1