Giovanni Desiato

Giovanni Desiato, also known as Gio, is the Founder & Head of Growth at Label Media, showcasing his expertise as a serial entrepreneur and Meta Ads Specialist in the direct response industry.

With a strong background in Media Buying, Gio has collaborated with numerous medium-to-large businesses, startups, and eCommerce brands across varied niches, demonstrating proficiency in digital marketing, problem-solving, and media buying.

Constantly seeking new opportunities, Gio is dedicated to assembling a team of intelligent, data-driven, and industrious individuals for Label Media.

Gio's educational journey includes a Bachelor of Arts (BA) degree in Advertising & Public Relations from Pontificia Universidad Católica Argentina, as well as studies at SDA Bocconi Management School, Università Bocconi, ESIC Business & Marketing School, and Belgrano Day School for a Bilingual Bachelor's Degree in Design and Applied Arts.

Moreover, Gio has held key roles in several organizations, such as being the Head of Growth & Managing Partner at Label Media Group, Co-Founder at DetectiveDeAnuncios.com, Co-Founder at The System Agency, and various teaching and consulting positions at Coderhouse, Digital House, Voyer International, Scopesi, and Wunderman Buenos Aires.