Giovanna Bonansco Morend

Giovanna Morend is an accomplished Account Director with a strong background in market research, specializing in customer intelligence. With a degree in Ingeniero Comercial, Licenciado en Administración de Empresas from Universidad de Valparaíso, and a Diploma in Customer Intelligence from Universidad de Chile, she brings a wealth of expertise from her extensive experience in the industry. Prior to joining Ipsos, Morend held positions as Director de Cuenta en GfK at GfK, Jefe de Estudios Senior at Adimark GfK, Jefe de Estudios at Adimark GfK, and Jefe de Ventas at Falabella, where she developed her skills in sales and team management. With her keen eye for analyzing data and deep knowledge of the market research field, Morend is a valuable asset to any team.