Ginger Zumaeta

I advise companies on creating messaging to spread ideas, drive decisions and close deals. → 🎤 Keynote Speaker | 📖 Author | 🎯 Messaging Strategist.

Ginger Zumaeta is a prominent figure in the marketing and communications landscape, currently serving as a Board Member at #LatinaGeeks since January 2024. She is also the Chief Executive Officer of Motive3, a firm specializing in brand positioning and storytelling, which she has led since May 2022.1 2

Professional Background

Zumaeta boasts over 20 years of experience in marketing and communications, having worked with a range of organizations from startups to Fortune 500 companies. Her previous roles include:

Independent Board Member and Marketing & Communications Chair at Entrepreneurs' Organization (April 2022 - September 2023).
CEO of Zumaeta Group (June 2014 - May 2022).
Various leadership positions at NBC, where she focused on advertising, promotion, and brand strategy from 2000 to 2009.1 4

In addition to her corporate roles, she has contributed to academia as an Adjunct Professor at UCLA and California Lutheran University, teaching subjects related to digital media and marketing.1 5

Education

Zumaeta holds an MBA from the University of Southern California's Marshall School of Business and a Bachelor of Arts from the University of Notre Dame. She has also completed the Wharton Executive Program.1

Contributions to #LatinaGeeks

As a board member at #LatinaGeeks, Zumaeta plays a crucial role in advocating for Latina empowerment in the tech industry. The organization aims to provide resources and support for Latinas pursuing careers in technology.2 3 Her involvement reflects her commitment to fostering diversity and inclusion within the tech ecosystem.

Recognition

Ginger Zumaeta is recognized not only for her leadership but also as a 3X Emmy Award-winning writer and producer, underscoring her multifaceted talents within the media and marketing sectors.2 6