Gina Santana

Gina Santana is a professional currently working as an Agency Lead for Commerce and Business Messaging at Meta (formerly Facebook).12 Here are some key details about her career and background:

Professional Experience

Gina has over 15 years of expertise in developing marketing strategies across various segments, including the general market and the Latino population.1 Her career has spanned city government, corporate roles, and entrepreneurial ventures.1

Current Role at Meta: As an Agency Lead at Meta, Gina collaborates with leading US creative advertising agencies, including multicultural shops, to build campaigns across Meta's suite of products and services.1

Previous Positions:

• VP, Strategic Director at Leo Burnett, managing strategic needs for Kellogg's snack brands portfolio1
• Founder and VP of Marketing at Café Media, where she helped create content catering to the cultural interests of today's Latinos1

Education and Personal Life

• Holds an MA in Cross-Cultural Communications from the University of Illinois1
• Mother to two teenage sons, Sebastian and Lucas1
• Enjoys gardening as a hobby1

Skills and Expertise

Gina's capabilities include:

• Strategic planning
• Complex problem-solving
• Program development
• Client relationship management
• Marketing funnel strategy development
• Brand architecture

Her experience bridges various sectors, giving her a broad perspective on marketing and business strategy.1