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Gina DeFeo
Global Associate Project Manager - Sun Care
Professional Background
Gina DeFeo is a dynamic marketing professional with years of experience in the consumer goods industry, specifically in sun care and grooming products. Her journey in the world of marketing began after she earned a Bachelor of Science (B.S.) in Marketing from Sacred Heart University, where she cultivated a deep understanding of market dynamics and consumer behavior. Gina's career took off at Edgewell Personal Care, a global leader in the personal care industry, where she has successfully held multiple roles, showcasing her versatility and expertise in brand management and project leadership.
In her current position as the Global Marketing Associate Project Manager for Sun Care & Shave Prep at Edgewell Personal Care, Gina plays a pivotal role in developing and executing innovative marketing strategies that drive brand growth and increase market share. Her keen insights and strategic thinking enable her to manage complex projects effectively, ensuring that marketing campaigns resonate with consumers worldwide. Prior to this, Gina contributed significantly as the Global Marketing Associate Project Manager for Men’s & Women’s Shave, where she honed her skills in market segmentation and product positioning.
Gina's early career was marked by various instrumental roles at Edgewell Personal Care, including Assistant Brand Manager for the US Banana Boat brand, where she leveraged her marketing acumen to enhance brand visibility and drive sales. Her ability to coordinate global marketing initiatives and collaborate across teams has been a consistent theme throughout her career, leading to successful product launches and brand campaigns.
Before joining Edgewell, Gina gained valuable experience in different capacities, such as a Junior Project Manager at MillerSmith and a Marketing Intern at Zotos International, a subsidiary of Shiseido USA. These formative roles allowed her to develop a solid foundation in project management and marketing, equipping her with the skills needed to navigate the fast-paced world of product marketing. Additionally, her tenure as a Hazardous Material Coordinator at Energizer further ingrained the importance of compliance and safety in product management, while her experience as an Assistant Marketing Coordinator at Valerio Financial Group and Marketing Support Specialist at Carpe Dancem Apparel helped her refine her skills in customer communication and brand storytelling.
Education and Achievements
Gina's educational journey began at Our Lady of Mercy and Lauralton Hall, where she completed her high school diploma, focusing on subjects that would lay the groundwork for her future career in marketing. Recognizing her passion for the field, she pursued a Bachelor of Science in Marketing at Sacred Heart University, a decision that proved pivotal in shaping her professional trajectory. Her time at Sacred Heart not only equipped her with theoretical knowledge but also provided practical experiences that allowed her to apply her skills in real-world scenarios.
Throughout her career, Gina has consistently demonstrated her dedication to continuous learning and professional development. Her proactive approach to seeking new challenges and responsibilities in various marketing roles has earned her recognition and respect among her peers and industry leaders. As a result of her impactful contributions, Gina has established a reputation as a skilled marketer with a unique ability to connect brands with consumers.
Achievements
Gina DeFeo’s career is characterized by a series of notable achievements that highlight her effectiveness in marketing. At Edgewell Personal Care, she was instrumental in the successful launch of several innovative sun care products that have gained popularity in a competitive market. Her role as Global Marketing Associate Project Manager involved developing marketing plans that not only captured consumer interest but also drove sales and brand loyalty.
Additionally, her work on the Banana Boat brand involved strategic initiatives that led to increased market penetration and brand recognition among diverse consumer groups. Gina’s analytical capabilities allow her to interpret complex data, turning insights into actionable strategies that enhance brand positioning and overall marketing effectiveness.
In all her endeavors, Gina has been driven by a genuine passion for marketing and an unwavering commitment to excellence. Her diverse experience, coupled with her educational background, provides her with a robust toolkit to tackle the evolving challenges in the marketing landscape. She truly embodies the spirit of innovation and creativity that is essential in today’s fast-paced consumer goods industry.
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