Gina Bartasi

Gina Bartasi is a prominent entrepreneur and the founder of Kindbody, a leading national fertility clinic network and global family-building benefits provider. She has a rich background in the fertility industry, having previously founded FertilityAuthority and Progyny, which has grown into a significant public company in the sector.

Early Life and Education

Gina Bartasi graduated from the University of North Carolina at Chapel Hill in 1991. During her time as a student, she discovered her entrepreneurial spirit by selling art prints of local bars, which shifted her career aspirations from sports broadcasting to entrepreneurship.

Career Overview

• FertilityAuthority (2009): Bartasi founded this platform to educate patients about fertility challenges and empower them in their reproductive health journey. The company was later acquired by venture capital firms, leading to the establishment of Progyny.
• Progyny (2014): Under her leadership, Progyny implemented a bundled payment model for fertility services, significantly improving access to care for patients.
• Kindbody (2018): Bartasi launched Kindbody with the vision of making fertility care more equitable and affordable. The company operates a network of clinics across the U.S. and provides comprehensive family-building benefits to employers.

Recent Developments

In June 2024, Bartasi returned as CEO of Kindbody after serving as Executive Chairman. This leadership change comes during a period of significant growth for the company, which expects to generate between $225 million and $250 million in revenue for 2024. Kindbody has also reached profitability after substantial investments in technology and clinic expansions.123

Vision and Impact

Bartasi's mission with Kindbody focuses on reducing barriers in healthcare to enhance patient experience. She emphasizes the importance of empathy in healthcare delivery and aims to democratize access to fertility treatments. Her initiatives have garnered recognition, including being named to Inc. Magazine's Female Founders List in 2021 for her contributions to making fertility services more accessible.45

Leadership Style

Bartasi is known for her collaborative leadership approach, promoting a culture that prioritizes both employee well-being and patient care. She has been instrumental in building a diverse team at Kindbody, ensuring representation among its clinical staff.12

Gina Bartasi continues to influence the fertility industry significantly through her innovative approaches and commitment to improving healthcare access for all individuals seeking family-building options.