Gigi Howard

Gigi Howard is the founder and "Sleep Wrinkle Evangelist" of SiO Beauty, a brand renowned for its innovative use of medical-grade silicone in skincare products aimed at reducing wrinkles. Originating from a small town in Georgia, Gigi's journey in the beauty industry began when she was discovered as a model in Paris during her teenage years. This early exposure to the beauty world led her to a successful career in beauty public relations, where she revitalized iconic brands such as Lacoste and Natura Bissé.12

Career Highlights::

• Founder of SiO Beauty (2014 - Present): Gigi developed SiO's signature silicone patches after identifying a gap in the market for effective wrinkle reduction solutions that were less invasive than Botox. The patches, which underwent extensive research and development, are designed to be comfortable and effective, providing results comparable to cosmetic procedures without the associated pain or expense.13
• Previous Roles: Gigi has held several key positions in public relations, including Director of PR for brands like Lacoste (2002-2005) and Natura Bissé (2005-2008), as well as consulting roles in various beauty firms.24

Innovations with SiO Beauty:: SiO Beauty has gained popularity for its wrinkle-smoothing patches, which can be used multiple times and are marketed as a convenient alternative to traditional anti-aging treatments. The brand has expanded its product line to include various skincare solutions that leverage advanced technology for effective results.35

Gigi continues to innovate within the beauty space, focusing on creating products that cater to modern skincare needs while maintaining high standards of safety and efficacy. Her work has positioned SiO Beauty as one of the fastest-growing beauty brands globally.14