Gianluca Trombetta

Gianluca Trombetta is an entrepreneur and product specialist who currently serves as the Co-Founder and CEO of fern, a company he established in October 2022.1 Fern is an innovative automation solution designed for Amazon sellers and agencies, aiming to streamline their operations through IFTTT (If This Then That) technology.1

Professional Background

Trombetta has a diverse background in technology and entrepreneurship:

Product Development:: He has experience building several software products and has worked as a technical product manager.14 His expertise includes developing marketing tech tools for venture capital-scaled startups like Wonderbly and Sofar Sounds.2

Entrepreneurial Ventures::

• Co-founded This is Unicorn, an Amazon consultancy based in London and Barcelona, where he served as COO from January 2018 to October 2023.1
• Founded Superhuman Hearing and hearinghacks.com, platforms focused on helping people with hearing loss.1

Product Management::

• Worked as an Interim Head of Product at Sofar Sounds, where he led a team of product managers and set up various processes.1
• Held positions as a Technical Product Manager and Senior Product Manager at Lost My Name (now Wonderbly).1

Expertise and Interests

Trombetta has a particular interest in hearing technology, having grown up with hearing loss himself.3 He has worked on innovative projects in this field, including:

• Contributing to the development of a smartphone-based hearing aid and hearing test at Mimi Hearing Technologies GmbH.13
• Creating online resources and coaching programs to help people live successfully with hearing loss.3

Current Focus

At fern, Trombetta's goal is to revolutionize Amazon seller operations by integrating multiple data sources and APIs to automate manual tasks.2 The company aims to develop a proactive AI agent that can optimize various aspects of Amazon selling, such as managing ASIN profit margins.2