Ghislain Lefebvre

Ghislain Lefebvre is a prominent figure in the field of digital marketing and data management, currently serving as a Client Partner for EMEA at Oracle Data Cloud. In this role, he is instrumental in enhancing business outcomes for companies by leveraging Oracle's data-driven advertising solutions across the Europe, Middle East, and Africa (EMEA) region.2

Professional Background

Before joining Oracle, Lefebvre was significantly involved in the programmatic buying landscape in France. He played a key role in launching the first Independent Trading Desk in the country and was part of a U.S.-based Ad Tech company’s SEMEA team, where he focused on selling data platforms to enterprises and media agencies.1 His expertise in data management solutions includes experience with Oracle's Marketing Cloud, particularly with its Data Management Platform (DMP) formerly known as BlueKai.1

Contributions and Impact

Lefebvre's work has been pivotal in developing Oracle's advertising capabilities within the EMEA market. His efforts are geared towards integrating marketing technology (MarTech) and advertising technology (AdTech), particularly around the utilization of first-party data.3 His insights into these areas are increasingly relevant as businesses seek to optimize their marketing strategies through data-driven approaches.

In summary, Ghislain Lefebvre is a key player at Oracle Data Cloud, where he combines his extensive background in digital marketing with a focus on advancing data management solutions to drive success for clients across the EMEA region.