Ghida Batal

Ghida Batal is a seasoned professional with extensive experience in media management and digital marketing across various high-profile organizations.

She is currently overseeing the Mondelez account across the GCC region, focusing on strategies that drive return on investment using Marketing Mix Modeling.

Ghida is also responsible for developing and executing Joint Business Plans (JBPs) with tech giants like Google and Facebook, as well as heading e-commerce partnerships with major stakeholders such as Amazon and Instashop.

In addition to her role in Mondelez, she actively participates in the NextTechNow (NTN) program, which aims to bridge the gap between technology and clients by connecting startups with relevant products/services to meet client needs.

Ghida's educational background includes a Bachelor's degree in Business Administration with a focus on Business Marketing from the American University of Beirut, following her high school studies in Economics at the International College.

Her professional journey includes notable roles such as Senior Media Manager - MENA at Arla Foods, Senior Media Manager - GCC markets at Spark Foundry, and prior positions at Starcom MediaVest Group as Senior Digital Executive and Media Planner for P&G Levant AOR.

With her wealth of experience and expertise in media management, digital marketing, and e-commerce partnerships, Ghida Batal stands out as a skilled professional in the industry.