Gert-Jan Lagas

Gert-Jan Lagas is a seasoned professional in digital transformation and sales leadership, currently serving as the Area Vice President EMEA & APAC at Mural since June 2023. Prior to this role, he was the Country Manager for Benelux at Okta from February 2022 to June 2023 and held the position of Country Director at Okta from September 2021 to February 2022.1

Professional Background

• Mural: Area Vice President EMEA & APAC (June 2023 - Present)
• Okta:
  • Country Manager Benelux (February 2022 - June 2023)
  • Country Director (September 2021 - February 2022)
• Salesforce:
  • Regional Vice President of Sales - Marketing Cloud (February 2021 - August 2021)
  • Regional Vice President Data & Identity + Datorama Benelux & Nordics (February 2020 - January 2021)
• Google: Held various leadership roles including Head of Google Marketing Platform and Head of Google Analytics 360 Suite for Benelux & Nordics between February 2013 and February 2020.1

Education and Certifications

Lagas has completed several certifications, including:

• Leadership Communication with Impact from INSEAD
• Various training programs from TrainingPeaks.1

Recognitions

He has received multiple awards throughout his career, including:

• Winner of the Thuiswinkel Awards for Best Mobile Webshop in 2012.
• Media Buying Solutions Award at Google for transforming business in the Northern Region.1

Personal Attributes

Described as an entrepreneurial and flexible leader, Lagas is recognized for his commitment to teamwork and achieving results.1