McGill University

Director, Digital Strategy & Project Management at Case Agency

- Lead cross-functional teams responsible for driving measurable commercial
results and brand equity/awareness on Function of Beauty’s direct to consumer
website. The brand provides custom hair solutions formulated and personalized
for each individual.
- Program managed launch of new higher-price point product line, SOS Hair
Repair. Site UX and educational content resulted in 8% above-plan adoption
of new product line and 6% increase in AOV and 2% increase in conversion
versus older product lines.
- Oversaw multiple work streams, including UI/UX, engineering, supply chain,
warehouse operations, post-purchase experience, customer service
readiness, web and go-to-market.
- Own and continuously refine product roadmap by:
                 - Evaluating ROI of potential new features (buy now pay later; pay in
installments)
                 - A/B testing enhancements to UX/UI on all aspects of website, from
navigation to PDP and checkout

Function of Beauty

Director of Program Management

- Delivered 95% success rate for Iterable in app, push, and email marketing campaigns for tentpole shows “America’s Got Talent” and “The Voice.”
- Led all integration and debugging efforts across deep linking stack, resulting in consistent linking experience across mobile and OTT apps for NBC, NBC Sports, USA Network, Bravo, Syfy, Oxygen, and Telemundo. 
- Led successful rollouts of Branch ad partner reporting for TikTok and Facebook ad networks resulting in centralized, actionable analytics for the ad marketing team.
- Led successful rollout of SAML SSO on vendor application Iterable, resulting in enhanced security for customer PII.

NBCUniversal

Product Manager, Advertising & CRM

- CASE Agency is the premiere branding and design agency for startup luxury cosmetics brands, having brought to market Summer Fridays, Ouai Haircare, and more.
- Hired to set up a digital PMO for the digital design group. Results include  increasing group efficiency by 15%.
- Directly managed key initiatives including ecommerce design for celebrity brands such as Rare Beauty and Keys Soulcare.
- Program managed multiple simultaneous branding and design efforts, scheduling limited resources into staggered work streams to create aggressive but achievable timelines.
- Oversaw CASE development partners during builds and enhancements on Shopify and Salesforce Commerce platforms

Case Agency

Director, Digital Strategy & Project Management

- Lead multidisciplinary Agile teams on ecommerce redesigns, new feature development, and pioneering omnichannel projects specializing in luxury beauty ecommerce including: Estee Lauder, Aveda, MAC Cosmetics, Jo Malone
- Marque project example: Estee Lauder Loyalty
     - Product managed development of bespoke omnichannel loyalty program for Estee Lauder - from requirements gathering to delivery. Aligned disparate groups and stakeholders on timeline, program design and requirements and workflow. 
     - Conceived of loyalty program as a configurable white label platform, to enable fast, efficient rollout to sister brands such as MAC Cosmetics. 
     - Within its first year, Estee Lauder Loyalty captured more than 550K new users to file and above-plan increases in AOV and conversion rate.
- Head of Product Management
     - Managed 7 direct reports comprised of UX/UI designers, product owners, and scrum masters
     - Lead out on new business development and customer success as client portfolio grew

Tree House Interactive Inc.

Director of Product Development / Co-Founder

· Project manager for the winter 2009 rebuild of IFC.com (The Independent Film Channel)
           o Website won 2009 People's Voice Webby for Best Movie and Film website
           o Maintained efficient communication and workflow across bi-coastal design and production team
           o Organized voluminous content, multimedia, and user data migration from legacy platform to new environment
· Day-to-day project manager 
           o Smoothly managed high-profile Web sponsorship initiatives, show launches, and show tie-ins involving cutting edge video streaming and social networking platforms

Rainbow Media

Senior Consulting Project Manager for the Independent Film Channel

o Product Manager for Version 1.0 of interactive TV Guide TV listings grids
           o Managed back-end to front-end digitization of TV Guide Magazine's TV listings
           o Managed DBA team in creation of ingestion and parsing methods for TV listings data
           o Managed front-end UI, design and build of interactive TV Guide listings grids

o Built and maintained relationships between TV Guide and its syndication partners
           o Smoothly guided incoming partners through the implementation process of syndicated tools
           o Created clear, comprehensive implementation guides
           o Quickly and accurately triaged technical issues
           o Lead day-to-day development efforts to keep TV Guide syndicated products best-in-class solutions for entertainment/celebrity information delivery
           o Account managed relationships between TVGuide.com and partners syndicating listings data via iframe (consumer-friendly grid product) and via web services

TV Guide Online

MANAGER OF SYNDICATION PRODUCTS

2002 ­ April 2006; · Manage weekly and monthly content updates for the cable channel AMC
    · Responsibilities include:
            o   Strategize, write and produce feature pages, online games and other Web content to
                promote and support key Programming, Marketing and Ad Sales initiatives, such as
                movie stunts/original programming/show and movie packaging
            o   Assign, edit and write feature pages, Flash games and intros, trivia quizzes, factoids,
                polls, blurbs and other promotional copy to promote key/sponsored programming
            o   Oversee digitizing of on-air promos and movie clips for use on the website

Geronimo Madrid