Germain Verbrackel

Germain Verbrackel is an Associate Design Director at McKinsey & Company, based in San Francisco, California.3 He has extensive experience in industrial design and product development, having worked for renowned firms in the United States before returning to France.24

At McKinsey, Verbrackel has been involved in notable projects, including the development of Orion Sync, a wearable communication device for frontline workers. He emphasized the importance of durability and functionality in the design process, ensuring the product could withstand demanding conditions while remaining lightweight and user-friendly.1

Prior to joining McKinsey, Verbrackel worked at other prestigious design firms such as LUNAR and Fuseproject.24 In 2022, he founded PARADIGM, showcasing his entrepreneurial spirit and continued involvement in the design industry.4

Verbrackel's expertise spans various aspects of industrial and product design, with a focus on creating innovative and practical solutions for complex challenges.