Gerardo Roa

Gerardo Roa is a versatile and creative International Business Director with over 25 years of experience in building revenue and capturing market share in multiple countries.

He excels in market penetration strategies and has a strong background in strategic business planning, startups, turnarounds, sales and marketing plans, financial analysis, team building, and new business development.

Gerardo Roa has extensive international trade experience across various regions like Canada, USA, Central America & the Caribbean, South America, Europe, and The Middle East.

Some of his peak achievements include driving exponential growth in export business, opening new markets in Latin America and the Middle East, receiving the National Export Award in 2014, and successfully acquiring and rebuilding a company in the US.

He also established an OEM division that counteracted the negative effects of a domestic crisis on the company's sales.

Known for his strong principles of honesty, responsibility, and commitment, Gerardo Roa is respected for his strategic thinking, operational efficiency, and foresight for process improvements.

As a leader, he focuses on building motivated teams, involving the organization's philosophy in all aspects, encouraging leadership roles, and forging strong relationships both internally and externally for goal achievement.

Gerardo Roa's educational background includes a Top Management Program Diploma, Continuous Updating Management Program Certificate from IPADE Business School, a GMBA in International Management from Thunderbird School of Global Management, and a Bachelor's in Tourism Administration from Universidad Anáhuac.

He has held key roles at Helvex, including International Director, International Business Manager, and International Sales Executive, with prior experience at Club Med.