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Gerardo Cabañas Lejárraga
Director General | coches.com
Gerardo Cabañas Lejárraga is the Director General at coches.com and autodescuento.com, platforms specializing in the automotive industry in Spain. His professional background includes significant experience in digital marketing and e-commerce, particularly within the automotive sector.
Cabañas Lejárraga has been involved in various strategic initiatives aimed at enhancing online car sales and customer engagement. Under his leadership, coches.com has focused on providing users with a comprehensive platform for buying and selling vehicles, while autodescuento.com offers discounts and deals on automotive purchases.
His LinkedIn profile suggests a strong emphasis on leveraging technology to improve user experience and streamline processes within the automotive market. This aligns with current trends in the industry, where digital transformation plays a crucial role in consumer behavior and business operations.