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Gerard Bouton
Technology sales leader, specialising in new business development, product development and marketing to the public and private sectors.
Professional Background
Gerard Bouton is a distinguished Technical Senior Sales and Marketing Director, renowned for his extensive experience and exceptional track record in high-value sales, business development, and account management, particularly within the UK public sector marketplace. With a career spanning multiple prestigious roles across diverse industries, Gerard has built a reputation for his outstanding managerial skills, strategic marketing approach, and team-building expertise. His success in these areas has been instrumental in driving business growth and generating significant value for the organizations with which he has worked.
Having held numerous high-impact positions, Gerard has consistently demonstrated his abilities in sales leadership and strategy development. As a well-respected figure within the industry, he has been pivotal in developing new business opportunities and fostering successful client relationships. His strategic acumen has been exemplified through his roles, including serving as the Business Development Manager for Digital Transformation at Bmt, where he played a crucial role in redefining the company’s market approach, and as the Chief Client Services Officer at Tlscontact, contributing to the enhancement of customer services and client satisfaction.
Gerard’s journey in the professional arena includes a remarkable tenure as the Business Development Director in the Public Sector for the U.S. Army, showcasing his aptitude for navigating complex sales scenarios and highlighting his commitment to the public sector's unique needs. His transition into various managerial roles has not only equipped him with robust technical knowledge but also refined his leadership capabilities across different business environments. This unique blend of skills has proven advantageous in his role as the Managing Director at Providus Consulting, where he oversaw critical strategic initiatives and drove performance management initiatives that were instrumental in delivering business objectives.
Education and Achievements
Gerard's excellence and competence are supported by a solid educational foundation. He pursued a Diploma in Marketing from London Metropolitan University as well as a Master’s degree in Marketing from Kingston University, which have provided him with in-depth knowledge and understanding of contemporary marketing practices and strategies. In addition, he earned a Higher National Diploma in Business Studies from the University of Hertfordshire, which significantly contributes to his business acumen.
Prior to his higher education, Gerard completed his A Levels at St Ignatius College in Enfield and O Levels at St Edmunds College in Ware, laying the groundwork for his future academic and professional endeavors.
Notable Achievements
Gerard's career is highlighted by numerous significant achievements across multiple roles that exemplify his depth of experience and resourcefulness. His strategic implementations at Everbridge, as an Account Executive, resulted in increased client acquisition and satisfaction, positioning the company as a leader in its sector. At Aiim International, Gerard served as the European Marketing Director, where he was instrumental in launching successful marketing campaigns that significantly increased brand visibility and market share.
Throughout his career, Gerard has excelled in bid management and outsourcing, demonstrating his capability in coordinating complex proposals that effectively align with client needs. His expertise in performance management and customer relationship management (CRM) has consistently contributed to enhanced operational efficiency and client retention.
Gerard's understanding of various sectors such as software as a service (SaaS), business process outsourcing (BPO), and information technology outsourcing (ITO) has equipped him with the tools to drive innovation and growth for the companies he has been affiliated with. Moreover, his work in strategic marketing consulting, including his tenure with Xn Corporation Africa, showcases his versatility and adaptability in different market conditions and cultural environments.
In his early career, Gerard honed his sales and marketing skills at companies like Sojitz Corporation, where he was the Sales and Marketing Manager for the Electronics Division, showcasing his ability to achieve sales goals and enhance product performance. His initial grounding in diverse roles, such as that of a Trainee Manager and Salesman at Dana Incorporated, paved the way for his ascent through the ranks of sales and marketing leadership. Overall, Gerard Bouton's extensive and varied experience in high-level sales and strategic marketing, combined with his stellar education, cultivates a robust profile that makes him a significant asset in any organization within the public sector and beyond.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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