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Belinda Chen
Creative Director at Superficial
Georgina McDonald is a creatively driven and analytical professional with a knack for fostering healthy business relationships. Her journey stems from childhood experiences, including the loss of her prized basketball card collection, which instilled resilience and dynamism in her approach. With a degree in Hotel Management, Georgina ventured to New York in 2010 to embark on a career that would see her conceptualizing and executing projects across diverse industries like tech, design, fashion, food, and more. Currently serving as the Lead Design Producer at SPACE10, a pioneering research and design lab in Copenhagen, Georgina is deeply involved in the Everyday Experiments initiative, a collaboration between SPACE10 and IKEA aimed at reimagining living spaces through digital exploration.
