Georgia White

Georgia White is the Head of Product at Pendula, a customer engagement platform based in Sydney, Australia. She has been instrumental in leading the design team and driving the product vision since the company's inception. Under her leadership, Pendula has focused on creating innovative solutions that enhance customer retention and engagement through personalized communication strategies.12

Professional Background::

• Georgia joined Pendula at its founding and has contributed significantly to its growth, including launching the Pendula for Salesforce product in 2019, which supported a year-on-year annual recurring revenue (ARR) growth of over 50%.34
• She is described as passionate about the intersection of business and design, aiming to nurture a talented product team and expand Pendula's offerings on a global scale.12

Additional Roles::

• In addition to her role at Pendula, Georgia has experience as a coach with Startmate, where she has likely influenced emerging startups and entrepreneurs in their product development journeys.34

Georgia's commitment to fostering a collaborative environment and her focus on user-centered design have been pivotal in establishing Pendula as a leader in customer engagement technology.