George Smart

George Smart is an entrepreneurial communications expert and co-founder of Hornbeam & Co., a company focused on brand-building and strategic communications.12 Based in London, England, Smart brings extensive experience in brand strategy and communications to his role.34

Professional Background

Smart's career is characterized by his expertise in:

• Brand strategy
• Strategic communications
• Entertainment and lifestyle products

He is described as insatiably inquisitive and has a track record of working with companies in the entertainment and lifestyle sectors.1

Hornbeam & Co.

Hornbeam & Co., the company Smart co-founded, is committed to accelerating positive change through strategic communications.2 The company was established by experienced professionals in brand-building and communications, with Smart being one of the key figures in its leadership.

Recent Activities

Smart has been active in discussing various topics related to his field. For instance, he has shared insights on:

• Sustainability issues in the fashion industry
• The impact of fast-fashion companies like SHEIN and Temu4

This demonstrates his engagement with current trends and challenges in the business and communications landscape.

Education

George Smart holds a Bachelor's degree from Northumbria University1, which likely contributes to his professional expertise in communications and brand strategy.

In summary, George Smart is a seasoned professional in the communications industry, leveraging his experience and entrepreneurial spirit as a co-founder of Hornbeam & Co. to drive positive change through strategic brand-building and communication initiatives.