George Roldan Sarmiento

George Roldan Sarmiento is a UX Senior Business Analyst at KBC Bank & Verzekering. He has over a decade of experience in business administration, with a focus on user experience, service design, and process management. His background includes significant work in marketing and communications, where he has been involved in the design, development, and administration of intranet systems using SharePoint for organizational improvement.

In addition to his professional experience, Sarmiento has pursued further education, recently obtaining a certification in Data Analysis with R Programming from Coursera and Google, which enhances his analytical skills in the UX domain. He actively shares insights on user experience and service design through his LinkedIn posts, emphasizing the importance of creating productive and user-friendly services.1