George Palmer

George Palmer is a tech entrepreneur based in London, England, known for founding WodBoard, a gym management software designed to streamline operations for fitness businesses. His journey to creating WodBoard began when he experienced frustrations with existing gym management systems while attending classes. Noticing that coaches struggled with unreliable software and that gym owners lacked essential metrics, Palmer was inspired to develop a more efficient solution that would alleviate administrative burdens and enhance the experience for both coaches and athletes.1

WodBoard was launched in 2018, aiming to provide a reliable platform that helps gyms manage their operations more effectively. The software addresses various needs, including performance tracking, member management, and community building, allowing gym staff to focus on coaching rather than administrative tasks.2 Palmer's vision for WodBoard is rooted in his understanding of the challenges faced by fitness business owners, and he continues to evolve the software based on user feedback and industry demands.

In addition to WodBoard, Palmer also established Evini, a broader fitness management platform that emerged from the initial success of WodBoard. Evini aims to cater to a wider range of health and fitness businesses beyond CrossFit, offering integrated solutions for various types of facilities.2

Palmer's professional background includes roles at other tech companies, such as SendOwl, where he gained valuable experience in building and managing tech solutions.3 His commitment to improving the fitness industry through technology reflects his passion for both entrepreneurship and health.