University of Chicago

Columbia University

Associate at PDT Partners

PDT Partners

Vice President

Associate

•	Led analysis for CPG and ATO verticals for Tier 1/large NA customers, including incrementality analysis, ad hoc consumer behavior analysis, and automated reporting
•	Drove long term initiatives such as A/B testing process and QBR automation covering working on data requirements, developing tools, and creating client-facing reporting
•	Conducted marketing research, including vertical analysis and seasonal network analysis, for both client meetings and events such as Groceryshop
•	Contributed code to tools for conducting incrementality-related natural experiments, estimating price elasticity, bootstrapping confidence intervals for A/B tests, and backtesting CPC levels

Criteo

Senior Data Analyst

•	Owned data definitions and metric logic for multiple product initiatives, including maintaining documentation and reconciling results across multiple teams
•	Communicated with stakeholders regarding experiment design, reporting requirements, and success metrics both at overall product level and individual feature level
•	Liaised with product and data warehouse engineering teams on ETL pipelines and developing tracking

Groupon

Sr. Business Analyst

•	Created suites of product-level key performance indicators in order to provide visibility into the adoption, operation, and efficiency of new products in concert with product managers and engineers
•	Developed business requirements for the creation and ingestion of tracking data from desktop and mobile services
•	Formulated logic related to revenue attribution, customer engagement, and other core business metrics in order to create a basis for comparison between disparate site and mobile assets
•	Managed analysis of A/B experimentation data for evaluating incremental profitability of projects
•	Built exploratory dashboards for mining insights from customer behavior, as well as extracting information from the data models and dashboards into presentations

Business Operations Analyst

•	Developed key performance indicators to track call center agent productivity and activity
•	Wrote SQL queries in order to facilitate reporting over a broad area of business operations
•	Built linked reporting structures using Excel, Powerpoint, SQL and vendor reporting tools
•	Coordinated with teammates in order to provide real-time analyses of key performance metrics

Vivid Seats

Business Analyst

•	Researched and updated bank policies, including fair lending policies and business continuity plans
•	Summarized and reported to upper management on policy work
•	Assisted deposits department with record-keeping tasks

George Liu