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George Liu
Founder and CEO of Gym Pillars
George Liu is the founder and CEO of Gym Pillars, a performance-based marketing agency that specializes in helping gym owners scale their businesses profitably. He has developed a unique pay-per-performance model that aims to generate significant revenue increases for small gyms, often promising to add $20,000 to $30,000 in just 90 days or clients can receive their money back.12
Background and Entrepreneurial Journey
George Liu began his entrepreneurial journey with a focus on cold calling to acquire clients, initially facing challenges due to his lack of experience in sales. Over time, he refined his approach by learning from others and developing a systematic method for client engagement.1 His commitment to helping gym owners led him to create a model where he only gets paid after delivering results, which resonated well with potential clients who were skeptical of traditional marketing firms.12
Business Growth
Since its inception, Gym Pillars has seen significant growth:
- Year 1: $80,000 in revenue
- Year 2: Increased to $440,000
- Year 3: Approached $800,000 with a peak monthly revenue of $110,000.3
Philosophy and Approach
Liu emphasizes the importance of genuine human connection in marketing and sales. He believes that understanding and caring for clients is crucial for success in the competitive fitness industry.2 This philosophy is reflected in Gym Pillars' operational model, which focuses on delivering measurable results rather than merely selling services.
Educational Background
George Liu graduated with a Bachelor’s Degree from the University of Massachusetts, Amherst, where he built his own major focused on health marketing and entrepreneurship. He graduated with honors (Magna Cum Laude) and maintained a high GPA of 3.88.3
In summary, George Liu's innovative approach at Gym Pillars combines effective marketing strategies with a strong commitment to client success, positioning him as a notable figure in the fitness industry.
