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George Lazo
Senior Account Executive U.S. Account Sales at Marriott International
Professional Background
George Lazo is an accomplished professional with a significant track record in strategic relationship development and account management within the hospitality sector. His role primarily emphasizes driving market share and revenue across all brands of Marriott International on a global scale. As a strategic leader, George manages a diverse portfolio of high-profile accounts, including the NHL, MLB, NBA, and NFL franchises based in the Northeast and Eastern Canada.
His expertise extends to partnerships with prestigious entities such as LIV Golf, the American Hockey League, Boston College, Madison Square Garden, and Matchroom Boxing. In each of these roles, George has demonstrated exceptional skills in retaining, expanding, and growing total account revenue. His focus on margin management, customer satisfaction, and the implementation of innovative sales and marketing initiatives has proven vital in navigating the dynamic landscape of the hospitality industry.
In his capacity, George proactively anticipates and identifies both business opportunities and challenges within each account. He employs a strategic mindset to develop profitable strategies that align with the overarching business direction of Marriott. This forward-thinking approach enables him to not only maintain but enhance relationships with key stakeholders, delivering impactful solutions that drive success.
By identifying emerging business opportunities and assessing associated risks, George adeptly determines strategic sales and marketing implications. He actively collaborates with clients and internal Marriott stakeholders in account planning and strategizing for effective execution. This collaborative spirit and his deep understanding of the hospitality market have solidified George's reputation as a trusted partner within the industry.
Education and Achievements
George completed his Bachelor's Degree in Business Administration with a specialization in Hotel Operations at Montclair State University. This educational foundation equipped him with essential business acumen and operational insights that have played a crucial role throughout his career. His academic background, coupled with years of hands-on experience, informs his decision-making and strategic planning processes.
Throughout his tenure at Marriott International, George has held several key roles, including Senior Account Executive, Director of Sales & Marketing, and National Account Manager. Each position has contributed to his depth of knowledge regarding market dynamics and client relations in the hospitality sector. Through these roles, he has successfully spearheaded numerous marketing initiatives and led sales strategies that have positively impacted revenue growth for the organization.
George's contributions have not gone unnoticed; he has earned recognition for his outstanding leadership and dedication to creating partnerships that enhance brand visibility and profitability.
Notable Accomplishments
- Strategic Account Management: Developed and managed high-value accounts within the competitive entertainment and sports sectors, leading to significant revenue increases across multiple Marriott brands.
- Growth Initiatives: Successfully executed sales and marketing strategies that resulted in a remarkable expansion of market share within the Northeast and Eastern Canadian regions, particularly among professional franchise teams.
- Partnership Development: Fostered collaborative relationships with high-profile clients in sports and entertainment, enhancing the overall guest experience and loyalty towards Marriott brands.
- Business Strategy: Created and implemented innovative business strategies and marketing initiatives that aligned with both client goals and broader business objectives, resulting in mutual growth and success.
- Risk Management: Identified and addressed potential business risks within client accounts, offering strategic solutions that helped secure long-term partnerships with key stakeholders in the hospitality industry.
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