George Khachatryan

George Khachatryan is the Co-Founder and CEO of OfferFit, a company focused on enabling marketers to personalize their strategies without the complexities associated with traditional A/B testing or segmentation. He has held this position since October 2020 and operates out of Dallas, Texas.1

Professional Background

• Previous Roles:
  • Associate Partner at McKinsey & Company (July 2016 - September 2020): In this role, Khachatryan was involved in helping companies with turnarounds and transformations, serving both as a consultant and in interim executive positions, including chief transformation officer.1
  • Co-Founder of Reasoning Mind (November 2000 - December 2015): This organization developed educational software for schools, which is now part of Imagine Learning. During his tenure, Khachatryan held various leadership roles including head of Product, Commercial, and CFO.1

Education

Khachatryan has an impressive academic background:

• Ph.D. in Mathematics from Cornell University (2008 - 2011)
• M.A.St. in Mathematics from the University of Cambridge (2007 - 2008)
• A.B. in Mathematics from the University of Chicago (2003 - 2007).1

Contributions to the Field

Khachatryan is recognized for his insights into AI-driven marketing strategies and has actively shared his thoughts on the evolution of testing methodologies in marketing through various platforms, including LinkedIn.23 His work at OfferFit emphasizes innovative approaches to data-driven personalization, aiming to streamline marketers' processes.1