George Felix

George Felix is the Senior Vice President and Chief Marketing Officer of Chili's Grill & Bar, a division of Brinker International.14 In this role, he is responsible for overseeing all U.S. Chili's brand marketing efforts, including:

Responsibilities

• Enhancing the digital guest experience
• Menu innovation
• Brand marketing across all channels (advertising, social media, etc.)
• Advanced analytics
• Marketing strategy for Brinker's emerging virtual brand business4

Professional Background

George Felix has an impressive career in marketing:

• Tinder: Served as Chief Marketing Officer before joining Chili's13
• Pizza Hut U.S.: Worked as Chief Marketing Officer, leading brand repositioning efforts13
• KFC: Held roles as Director of Marketing for KFC Global and Director of Brand Communications for KFC U.S.13
• Procter & Gamble: Worked in brand management for 6 years, notably on the Old Spice brand14

Achievements and Recognition

• Named Ad Age's Brand Marketer of the Year in 201812
• Included in Ad Age's 40 Under 40 list in 201613
• Led campaigns winning 14 Cannes Lions, 4 Effies, and an Emmy for Best Commercial23
• During his tenure at KFC, the brand was named to Ad Age's 2016 Marketer A-List23

Education

• Bachelor's degree from the University of Notre Dame
• MBA from the University of North Carolina at Chapel Hill's Kenan-Flagler Business School13

Personal Life

George lives in Dallas, Texas with his wife Mary and their two children, Eleanor and Wilson.4 He enjoys sports, particularly football and basketball, and is active in his community, volunteering at his children's schools and coaching his son's basketball team.4