George Eid

George Eid is the Founder and CEO of AREA 17, a branding and digital product agency with studios in Paris and New York. He established the agency in 2003, initially in New York, before expanding to Paris in 2006. Eid is one of three partners at AREA 17, working closely with his colleagues Kemp Attwood and Hannah Kreiswirth to lead global operations.

Eid's background encompasses a diverse range of experiences. He began his career in theatre, transitioning into digital design and technology in the 1990s. He has held roles as a creative director and has worked on significant projects, including the development of the Internet’s first two-way marketplaces and e-commerce platforms for major clients like Caterpillar and Compaq. In addition to his leadership role, he is actively involved in product development, having initiated an incubator within AREA 17 that produced various products, including Twill, an open-source CMS toolkit.

Eid's personal background is also noteworthy; he is of Lebanese descent, with family roots in Jordan, and he has lived in various cities across the United States before settling in Paris. He is fluent in English and French and has a basic proficiency in Arabic. Outside of work, he has a passion for food and enjoys cooking, particularly Middle Eastern cuisine.123