George S. Day

Educator and Consultant in Marketing

George S. Day is a prominent figure in the fields of marketing, strategic management, and innovation. Here are the key details about him:

Academic Career

George S. Day is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania.1 2 3 He has held several notable positions throughout his career:

Founder and co-Director of the Mack Institute for Innovation Management at Wharton2 3
Former Executive Director of the Marketing Science Institute1 3
Taught at Stanford University, IMD in Switzerland, and the University of Toronto1 3
Held visiting appointments at MIT, Harvard Business School, and London Business School1 3

Research and Expertise

Day's primary areas of interest include:

Marketing strategy
Innovation and organic growth
Competitive strategies in global markets
Organizational change and foresight1 2 3

He is known for developing concepts such as market-driven strategy, outside-in approach to strategy, and vigilant leadership.3

Publications and Influence

George Day is a prolific author and researcher:

Authored 19-21 books on marketing and strategic management1 2 3
Published over 185 articles3
His work has been cited 67,000 times with an h-index of 853
Two of his articles are among the top 25 most influential in marketing science in the past 25 years1 3

Awards and Honors

Day has received numerous prestigious awards, including:

Charles Coolidge Parlin Award (1994)
Paul D. Converse Award (1996)
AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award (2003)
Mahajan Award for career contributions to strategy (2001)
Sheth Medal for Exceptional Contributions to Marketing Scholarship and Practice (2021)1 2 3

Consulting and Industry Involvement

He has consulted for major corporations such as General Electric, IBM, Unilever, Boeing, and Johnson & Johnson.1 2 3 Day has also served on various boards, including:

Past chairman of the American Marketing Association
Director of the Zoological Society of Philadelphia
Co-chair of the Ag Sustainability Center of the Sonoma County Winegrowers3

George S. Day's extensive experience, research contributions, and industry involvement have established him as a leading figure in marketing and strategic management.