George Briones

George Briones III is a prominent figure in the field of human performance, currently serving as the Human Performance Director at SOFLETE. He has held this role for over eight years, during which he has been instrumental in developing training programs and overseeing the human performance sector of the organization.23

Background and Experience

• Education and Early Career: Originally from San Antonio, Texas, George has a background in athletics, having played soccer and basketball during his youth.4
• Professional Journey: Before his tenure at SOFLETE, he worked in various capacities related to training and programming. His expertise encompasses not only human performance but also athletic training methodologies.1

Current Role

At SOFLETE, George Briones focuses on enhancing athletic performance through tailored training programs. His leadership has contributed significantly to the company's reputation in the fitness and human performance industry.35 Additionally, he is the founder and CEO of GB3 Athletics, where he continues to promote athletic development and performance optimization.13

In summary, George Briones is a dedicated professional in human performance with extensive experience in training and programming, making significant contributions to both SOFLETE and the broader athletic community.