George Argyros

George Argyros is a seasoned executive and design thinker who serves as the Partner and Chief Executive Officer at Soulsight, a creative agency based in Chicago, Illinois.1 With over 25 years of professional experience, Argyros has developed a unique approach to leading organizations with passion and honesty.2

Career and Expertise

Argyros brings a versatile skill set to his role, excelling in:

• Design thinking
• Partnership development
• Integrated marketing
• Innovation strategy

He has worked with iconic global brands such as Coca-Cola, Hershey's, Pepsi, Campbell's, and MillerCoors.1 His expertise lies in uncovering opportunities for partnership development, forging fresh relationships, and driving new business.

Education

Argyros has a strong educational background:

• Bachelor of Arts in Graphic Communications from St. Norbert College
• MAAT in Art Therapy from The School of the Art Institute of Chicago
• Certificate in AIGA: Business Perspectives for Creative Leaders from Yale University - Yale School of Management1

Leadership Style

At Soulsight, Argyros works alongside his partners, Jim Pietruszynski and Adam Ferguson, to bring a balanced versatility to agency and partnership development.1 He is known for:

• Keeping Soulsight's business objectives, vision, and mission aligned
• Providing strong creative leadership
• Pushing brands to strengthen consumer experiences through strategic insight
• Bringing visual clarity and holistic strategic insight to global brands1

Achievements and Recognition

Argyros has earned recognition for his work from prestigious organizations, including:

• Pentawards
• London International
• Cannes Lion (with a Titanium nomination)1

George Argyros's multifaceted approach and strategic savvy have made him a respected figure in the design and branding industry, contributing significantly to Soulsight's success and reputation.